Vuitton, Catherine Deneuve
Posted on October 16th, 2008 at 4:49 am by charlottetinel and
Vuitton is a famous brand all around the world and have chosen a famous french actress to represent them, what an honnor !
The target of this brand is rich people who like luxuary products. So they needed somebody who incarn this idea. Catherine Deneuve was a perfect model.
She is beautiful, class, famous for goods movies,… She represents the French touch, the French class that everybody talks about.
Tha ad has an old aspect with the locomotive which doesn’t exist anymore. Her foot are painfull that’s why she is sat on her bags…signed Vuitton. This brand is one of the most famous luggage brand in the world. Everybody know their logo with is made of the two initials.
Chanel, Nicole Kidman
Posted on October 16th, 2008 at 4:40 am by charlottetinel and
This print ad is the illustration of the televison ad of the perfume. It is organized as an ad for cinema: her name on the top, the title, the actress,…
It is a remake of the famous movie “Moulin Rouge” in which Nicole Kidman was the main actress. We can see that this print ad is like a cine ad. Chanel has realised a huge advertising campaign around the product, the TV ad was absolutly wonderful, during about 2 minutes with special effects. So this print ad is the complement.
Chanel is always making beautiful ads with the most famous people: Kate Moss, Keira Knightley and here with Nicole Kidman.
Their will is to create special atmospheres for each product: here it is dramatical when we know the end of the movie. It is about an impossible love… so this ad is really well made because we can feel something just by looking it.
Mango, Cruz’s sisters
Posted on October 16th, 2008 at 4:27 am by charlottetinel and
Here is a beautiful illustration of a good marketing campaign. Mango is using the familial link between the two women. Both are wonderful, spanish, famous… But at different livels. Penelope is a famous wild actress whereas Monica is known thanks to a sitcom “Un, dos, tres…” a famous spanish television serie.
Mango is showing the sisters, who look like the same. But they don’t have the same style. It is important to make the difference.
Moreover, Mango is a spanish brand so they use spanish models ! It is a good deal. Famous spanish women wearing clothes from a famous spanish brand. Everything is perfect !
